The Center
When a focus on patient care breathes life back into lifestyles.
Client
St. Josephs Hospital
Project
Brand development and awareness campaign
Related Documents
Tactics
Naming and identity
Display signage
Did you know? doctor videos
Digital ads
Guerrilla tease campaign
Patient outcome documentaries
Print ads
Billboard
Extended Creative Team
Scott Hamilton – Photography
While working with Content Central we were approached by St. Joseph’s Hospital to establish a brand for their orthopedic and spine care division. We created the brand from ground up. Everything from naming and identity to a guerrilla style tease campaign and rolling into full-blown awareness tactics. Meaningful content was a big part of our push. There’s nothing more powerful than hearing from real patients and relating to their lives. These two patient outcome stories were utilized in numerous ways throughout the campaign.

